Name is the only permanent, everlasting identity of your business / brand.
The logo, colour palette, look & feel, campaigns, packaging, brochures everything changes with time.
Only thing that’s eternal is the brand/business name
Brand/business name
How does someone address you or your offering? How does someone remember you? Through the name. It encapsulates what you stand for and the kind of perception you intend to create in the minds of the people.
- A good name is the fundamental memory hook of an experience.
- A unique good sounding name will increase your chance to b e remembered in the cluttered market.
- A distinctive name will definitely increase the odds of your business being successful.
- The business/ Brand name leads all your marketing efforts.
- All the big bucks that you spend on advertisements or promotions ultimately is your effort to ensure your name stays fresh in consumers Mind.
- Everything from positioning strategy, to identity design, to advertising approach, to the nature of business, visual language and most importantly the perception and associations of your brand is driven by the name!
- In fact, by suggesting unique & easy to remember names to our clients; we have helped them save a lot on their advertising and promotional budgets!
The right name can change the game!
A good brand name
- Distinguishes the product from its competitors by unique positioning either by the virtue of how it sconstruction or everything about it.
- Appeals to the product's target audience.
- Implies or evokes a salient brand attribute, quality or benefit.
- Is available for legal protection and trademarking.
- Allows companies to bond with their customers to create loyalty.
- Has a symbolic association that fortifies the image of a company or a product to the consumers.
- Helps motivate customers to buy the product.
- Rightly expresses what the parent company wants to convey using guidelines based on culture, product/service, target market and existing competition.
- Sets the stage for the brand.
The Name litmus
the filters all name prospects have to clear to be chosen as the perfect one for your brand
- Is it Relevant : does the name represent the sector you are in ?
- Is it a right fit: is the name the right fit for your business, your ideology, the target audience and the Offering
- Easy to say: – is the name easy to pronounce or say? Helps in word of mouth & recall
- Is it Aspirational: very important in the current times if the name doesn’t appeal to the aspirations of the people it may not be good enough, in short does it have that zing . This could be product or service specific
- Is it Available : very important again- your name Is your intellectual property: an asset that’s the most crucial part of your brand value. We do thorough legal checks whether the name is available to be registered for trademark and no other such name already exists in the classification you are looking at.
- Distinctly different: How does the name stand out amongst the competition? Is it unique enough
- Sounds Good: How does it sound when said out loud? Does it give off a pleasant sound? What kind of a vibe the sound give
- Positioning: Evaluate names through the lens of your customers. How do they relate to the brand compared to alternatives in the market? How do they identify with your company? Does the brand name reinforce that experience?
- Business Extension: Would the name still be relevant if you introduced new sub-categories? Salesforce.com started out as a CRM tool in 1999 but has evolved today to offer a whole host of cloud based services. Well beyond the scope of its name. An occurrence to be avoided. If there is a possibility of future business extension, we need to make a provision for that in the name or while naming.
- Stickiness: Is the name easy to remember? What sets the name apart that it would get hooked in memory?
- Expression: Does the name demonstrate what your brand is all about? Does it fit your brand’s personality?
The passionate
grind
the naming process
- Kick-Off - Understand the client’s intent and expectation and how far are they ready to go with what we’re naming, and gather background information and materials.
- Brainstorm - Perform competitor analysis and start brainstorming.
- Name Tsunami - Get our heads into huddle and deep dive into the world of associations, unique identities, exotic, sounds, exquisite linguistics and positive connotations to come up plausible names for the yet unnamed highly potent product/service/ business
- Screen - Before presenting names, we screen them for trademark, URL and linguistic viability.
- Present / discuss/ deliberate - We formally present names in a way that lets you see how each one could come to life.
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Finalize
When it comes to final selection, the decision is ultimately yours. But we’re here to guide you.
The Genesis of the following Names happened through us
An energy trading platform
A web portal to prep the brand merchandising for your business and go to market
A therapeutic medicine for menopausal issues
A redevelopment focus seed brand for a builder
Name of a commercial business complex
A training and life skills company
Cctv, surveillance equipment & safety equipment
Fruit juice brand
Eyedrop brand
Brespoke custom mens wear brand
Probiotic brand
Laundromat brand
Realestate plotting project name
Ajwain extract that has great digestion benefits + other benefits
A prestigious high end luxurious residential real estate project
A premium hospitality destination having a boutique hotel & 3 banquets
Style+ nirvaana – salon brand
Event ideation company
Employee engagement service
!00% natural sugar
Mattress brand
Automated reports expert =software solution
Led bulbs
Smart fitness & food solutions at work
A sugar and jaggery brand
A wealth management company
A sportswear brand
Naturally good cubes for your skin – a skincare brand
A British accounting firm that works for ethical businesses
A Cashew brand
Calcium brand
Apparel brand & store for men & women
Collagen based anti-aging drink
A spa brand
Natural organic salad brand
An NGO that helps students deal with the stress of education.
Galvanized steel brand
Herbal pesticide brand
Shaving razor for men
World’s first of it’s kind bore-well charging technology – patented
Anti-stretch mark cream
Sugar cane juice
A worldclass business hub – real estate project
Herbal growth promoter for crops
A premium real estate brand
Conceive with love – an ivf brand
Renewable energy asset servicing business
A diagnostic lab brand